What Is Working Solo?

Working Solo, Inc. (WSI) was founded by Terri Lonier in 1991 as an outgrowth of her experience as an independent professional since 1978. Its focus is three-fold:

1) To help individuals create personal and professional success through the mastery of self-employment and related business practices.

2) To advise corporations in understanding how their organizations can best communicate with and serve SOHO (small office/home office) business owners.

3) To serve as an advocate for microbusinesses, and to foster the creative entrepreneurial spirit in both individuals and larger organizations.


Working Solo, Inc. Services
WSI serves two markets: solo business owners, and the larger companies that create products and services for them.

For solo business owners
Terri directly guides individuals who want to start or grow their own solo business through her in-person presentations and seminars as well as her books, audio programs, and the monthly Working Solo email newsletter.

For companies targeting the SOHO market
Working Solo, Inc. also serves as a strategic advisor to companies creating programs, products, and services for the SOHO market. We act as the connecting point, bringing together millions of SOHO workers and the companies that want to reach them.

Organizations turn to us to help them:
* Clarify their strategy and objectives for reaching this market.
* Deliver accurate feedback and research from thousands of front-line users of small business products and services, via Working Solo Inc. Online Surveys.
* Design effective deployment tactics to maximize their reach.
* Make sure their message points are on target with the values, needs, and language of this audience.
* Link them with strategic partners so they can leverage their R&D, design, marketing, or program dollars.
* Present their products or services at SOHO events or industry trade shows within the context of a high-content small business seminar.
* Create high-quality entrepreneurial content for Web sites targeted to SOHO workers.
* Build credibility in a marketplace flooded with conflicting messages.

Clients
WSI's insights on the shifting trends in American business have influenced hundreds of companies. A selection of the companies and organizations we have worked with includes: